Project Description

In order to emphasize and promote Coca-Cola & pizza combination in the Outdoor channel, we designed a WOW structure of great visibility and realism. We worked to obtain an engaging reproduction of the key elements of the structure in a three-dimensional and maxi size format. The use of thermoforming at different levels has made the bottle, but above all the pizza, absolutely realistic. Pizza, moreover, is presented on a typical wooden pizza board that also offers a blackboard space to write daily menu (but there is also room for the QR version menu).