Project Description

The client asked us to design an extra display able to highlight the key elements of the brand and its link to the cinema.
The display had to create new and interesting experience, a different opportunity to attract and engage new consumers, tempting the product testing. Through a simple design and the choice of quality materials in the colors own brand, the display plays with the tape icon, transforming it into a motion picture film which, held by “film canister” on the side and the base, completely surrounds the products.