Project Description

The aims was to create new and alternative (to sachets) product sampling activity on the beach during summer, and gyms in autumn.
We produced a large size factice – 1 m high – of real pack instead of simple, standard columns. We obtained a strong visual appeal, surprise and amusement in consumers who saw them for the first time. The megadispensers had an inner product canister with outer dispensing pump.

Italian Popai Award 2010 – Silver in semi-permanent category.