Project Description

The client objective was to create a unit able to clearly educate the consumer on the differences between a “standard” tyre and a “Perfect fit” tyre, using a non-technical language to be easily understandable for consumers globally.
The design has been created for 2 completely different channels: premium car dealers and tyre dealers.
The use of different colours visually explaining the internal part of the tyre and the use of a soft touch thermoforming to reproduce the parts added to acrylics and metalwork have allowed us to completely meet the client requirements.
Moreover BI&BI worked on 28 different language graphic adaptations and managed the delivery in 21 different countries in 8 weeks.