Project Description

The Nutrition corner has been designed and produced for P&G to launch Iams in Italy and Europe. It could display a large amount of product (according to the various references) organized into sectors, each provided with a specific color coding: it has been an effective navigator for customers thanks also to further communication elements as pets silhouettes. The empty display, thermoformed plastic and cardboard, completed the pop materials.

POP Award 2002 – Silver in permanent materials category.