Project Description

The retailer Acqua&Sapone, asked us to design a display able to incentivate consumers to recycle disposable batteries. The winning idea led us to use one of the biggest brands in the market (sold by the retailer) recreating a maxi battery able to stand out and maybe flip the consumer attitude. The body of the display is dressed with cardboard 300 gr printed gold, the top thermophormed to recreate the battery shape the communication header in PST and a black powder coatd metal base form the display.

Italian POPAI Award 2013  – GOLD in Permanent materials category.